About Playboy Enterprises Inc

Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of multimedia lifestyle entertainment for adult audiences worldwide. It operates through three segments: Entertainment, Publishing, and Licensing. The Entertainment segment develops, produces, acquires, and distributes various feature films, magazine-format shows, reality-based and dramatic series, documentaries, live events, and celebrity and playmate features for its domestic and international television networks, Web-based entertainment experiences, wireless content distribution, e-commerce, worldwide DVD products, and online gaming under the Playboy and Spice brand names. As of December 31, 2004, it owned, operated, or licensed 22 Playboy, Spice and locally branded TV, and movie networks in Europe, New Zealand, and the Pacific Far East, as well as had equity interests in 7 additional networks in Japan, Latin America, and Iberia through joint ventures. It also offers multiple subscription-based Web sites and online video-on-demand theaters under the Playboy and Spice names. The Publishing segment publishes Playboy magazine, special editions, books, and calendars, which include candid interviews with high profile political, business, entertainment, and sports figures; pictorials of famous women; and content by leading authors. This segment also licenses the right to publish 17 international editions of Playboy magazine to local partners. The Licensing segment licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork, as well as the Spice name and trademarks for various men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, small leather goods, stationery, music, eyewear, barware, and home fashions. The company was founded by Hugh M. Hefner in 1953. Playboy Enterprises is headquartered in Chicago, Illinois.