Google Puts Pressure on Yahoo to Speed Up the Addition of Quality Content for Visitors

SAN FRANCISCO, CA, (NAMC) – On Tuesday Yahoo(NASDAQ: YHOO)  and Viacom's (NYSE: VIA) CBS announced that Yahoo will be teaming up with CBS for a week of free week of streaming video. Yahoo TV will feature CBS hit television shows such as “Two and Half Men” and “How I Met Your Mother”.

CBS Digital Media's President, Larry Kramer, said "This deal marks a continuation of our on-going broadband initiatives at CBS, and we believe that working closely with Yahoo! will generate significant awareness for these two comedy series."
 
Yahoo is feeling the heat from Google (NASDAQ: GOOG) and are looking to lock in content for their service to keep their visitors interested. Once Google and AOL begin to formulate, or more appropriately implement their game plan, Yahoo will be in a war with the rewards being the retention of visitors and advertising dollars.

This new venture is going to be the norm for cable and network television operators and leaders in the Internet industry such as Google, Yahoo and Microsoft (NASDAQ: MSFT) in the near future.

Yahoo is trading at $39.34, Google is trading at $424.64, Viacom is trading at $32.85

Elizabeth Losada
Technology News Correspondent
NAMC Newswire
www.namcnewswire.com
 
 
 
 
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