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Argentina Has the Highest Number of Bilingual Agents Serving U.S and European Clients as Sixty (60%) PDF Print E-mail
Thursday, 19 October 2006

Argentina Has the Highest Number of Bilingual Agents Serving U.S and European Clients as Sixty (60%) Percent of Agents Are Bilingual

DUBLIN, IRELAND, (NAMC) - Research and Markets has announced the addition of Argentina Executive Call Center Report 2007 - Heart of Innovation and Care to their offering.

This short executive report format on the Argentine call center BPO market is the first of four concise reports in the author’s South American series that will also cover Brazil, Mexico and Chile in short order. This report also compliments the author’s Central America Call Centre Report published in April 2006. The new Argentine report offers strategic guidance and detailed decision making cost estimates and economic handlers to corporate buyers, vendors, investors, and executives about how to compare and evaluate Buenos Aires, Cordoba and Rosario for site selection and investment. It is a must read. Evaluations are done from a backdrop of telecommunication, political, economic, educational and bilingual agent preparedness. The Key challenges facing the Argentine call centre industry are outlined and it gives U.S., European and Asian companies a key sourcing and executive briefing document on the region. It is actionable.

Scope:

This is the first industry report on Argentina, which focuses exclusively on comparing Buenos Aires, Cordoba and Rosario - three cities responsible for 90 plus percentage of Argentina’s call center activity. The report focuses on the market and its vendors’ capability in bilingual agent provisioning for U.S. and European companies. Detail cost estimates are outlined and compared with key offshore and nearshore markets such as India, the Dominican Republic and Central America. It offers strategic recommendation to firms and outsourcers on how to capitalize on the Argentina market, and regional vendor sourcing though the SphaeroAlliance portal.

Highlights:

  • Argentina has the highest number of bilingual agents serving U.S and European clients. Sixty (60%) percent of agents are bilingual. Agent count will pass 33,000 by the end of 2006 and reach 42,000 by 2007 and will grow at 31%.
  • Buenos Aires, Cordoba and Rosario have 94 % of the contact centers and agents in all of Argentina. Cordoba has the highest per capita software university graduates in all of Latin America. Local city government incentives are pro BPO.
  • Economic growth is strong with rising foreign direct investments (FDI) despite an executive branch’s renationalization of certain industries.

Key reasons to Purchase report:

  • Gain a full understanding of the key drivers and challenges defining the three key cities in Argentina.
  • Identify the strengths and long-term prospects of each city for contact center BPO activity and the economic direction of Argentina in the Central America nearshore market.
  • Develop a Central America entry strategy by understanding the advantages and challenges of each country as a nearshore outsourcing destination suited to your needs.

Content Outline:

I Introduction

II Executive Summary

III Economic Environment

IV Market Dynamics

V Analysis of Cities

VI Strategic Challenges

VII Conclusions

VIII Sykes Tango - BPO Acquisition Case Study

IX Methodology

List of Figures

  • Figure 1 Projected 2007 Agent Growth By City
  • Figure 2 Percentage Share of Agents 2007
  • Figure 3 Cultural Domain Acquity Model™
  • Figure 4 Teledensity (% Share of Population)
List of Tables

  • Table 1 Argentina Performance Indicator
  • Table 2 Argentina Leading Vendors Performance
  • Table 3 Argentina City Assessment Index™
  • Table 4 Argentina City Costs Comparison
  • Table 5 Nearshore & Offshore Comparative

Evaluation Index