To learn more about this class or enroll now, visit http://www.scps.nyu.edu/departments/course.jsp?courseId=69952, call 212-998-7171 or email .

On both days of the class, guest speakers will share their expertise on different niche markets and discuss the most effective ways to reach these groups using traditional and innovative methods. Guest speakers for the NYU class include: Neeta Bhasin*, President/CEO, ASB Communications; Ron Campbell*, President, Campbell-Communications, Inc.; Roy Cosme, President, Arcos Communications; Saul Gitlin*, EVP, Strategic Services, Kang & Lee Advertising; Valerie Graves, Chief Creative Officer, Vigilante Advertising; Verdia Johnson, President, Footsteps, LLC; Pamela Kimmerling-Hoveling, Owner, RK Hispánica Direct; Andrea March, Co-Founder, Women's Leadership Exchange; Stephen Palacios*, Director, Cheskin New York; Teresa Soto*, President, About Marketing Solutions, Inc.; Laurel Van Horn, Research Director, Open Doors Organization; Veronica Villalpando, Group Director - Accounts, Latinvox; Luke Visconti*, Partner and Cofounder, DiversityInc and Mike Wilke, Founder, Executive Dir., The Commercial Closet.

The class will provide an overview of multicultural market trends, the business case for diversity and discuss specific niche markets (Hispanic, African American, Asian American, Women, Gay/Lesbian, Disability, among others) featuring guest presenters with expertise in each market. Executives who enroll will learn about resources to develop marketing strategies and how corporations, organizations and small business owners can tap into this $1.5 trillion market.

NYU classes are typically small with about 8-15 "students", professionals who have been in the workforce for 2-10 years. The class is applicable to the Certificate in Marketing and eligible for tuition reimbursement. Upon completion of this class, students will receive a grade (based on attendance and completion of two assignments) from the instructor.

Among the topics the guest speakers will address:
- African Americans and Healthcare (Campbell)*
- The Business Case for Diversity (Visconti)*
- Client Best Practices in Asian American Marketing (Gitlin)*
- Direct Marketing to the US Hispanic Market (Kimmerling-Hoveling)
- Future Direction of the U.S. Hispanic Market: The Evolving Marketing Paradigm (Palacios)*
- How to Capture Today's Hottest Market: Women Business Owners and Executives (March)
- Importance of Segmentation Within the African-American Community (Johnson)
- Overview of The Disability Market: Focus on the Travel Industry (Van Horn)
- Overview of the Gay and Lesbian Market: Beyond the Stereotypes (Wilke)
- Pop Goes the Market: The New Rules of Engagement (Graves)
- Right Fit Strategies, Operations and Infrastructure for Sustainable Hispanic Market Success (Soto)*
- Understanding the South Asian, Indian Market (Bhasin)*

* Member of MMR's Speakers Showcase. For complete bios visit
 www.multicultural.com/products/speakers.html.

To learn more or to enroll now, visit
http://www.scps.nyu.edu/departments/course.jsp?courseId=69952 or call 212-998-7171, or email .

For questions about class fees, how to register or tuition reimbursement please call Eon Dukes or Michael Browne, NYU at 212-998-7171.