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Monday, 09 April 2007

Crunch Fitness Launches "We All Crunch" Campaign

NEW YORK, NY, (NAMC) - April 2, 2007, As health and fitness continues to be big business, the New York based Crunch Fitness, which is owned by what else but a private equity group by the name of  Angelo Gordon, is looking to grab additional attention.

They are launching a new campaign created by the ad agency Mother New York, all in an effort to rebrand and grow. The campaign illustrates the different reasons and ways their customers work out at Crunch through the use of actual cartoon type characters. Since inception the chain prided themselves on a "No Judgement" philosophy and opening the doors for anyone that was interested in getting fit, no matter what type of shape they were/are in.

As chains such as Bally's suffer, Crunch is looking to pick up the slack and send their message to the masses.

The name of the campaign is "We All Crunch" and is set to launch nationally today, April 2, 2007.


James Leigh
Advertising News Correspondent
NAMC Newswire
www.namcnewswire.com



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