PUBLIC RELATIONS
Having a solid
public relations firm in place is an essential element in
positioning any company for growth in its industry. Building and
then maintaining a positive public image is something that should
never be left to chance.
Whether it is
a fortune 500 company or a company looking to launch it’s new
product or service, a strategic public relations plan is a key
element in its success. At NAMC we work with both
publicly traded companies and privately held companies, offering
them affordable and effective public relations services.
Every company
advertises and markets their products or services, the ones that are
very successful understand that having a solid public relations firm
in their corner does make the difference. They have embraced public
relations as a key element in their marketing and advertising
campaigns, because it helps to build value in a company’s product
or service.
Advertising is
necessary in launching of any new product or building brand
awareness in an existing product or service, adding a good public
relations campaign to the mix can add much more value and increase
exposure. For example an article in a magazine or a segment on
television about your company, product or service is a very
effective way to build credibility and value as opposed to just an
advertisement in the same publication or television program.
Public
Relations is extremely important in promoting a companies product or
service to the media, it's more than just selling the media on your
product or service, it's providing them with news worthy information
that will generate some public interest. This is an area of
marketing that should never be overlooked or underestimated by any
company, public or private.
At NAMC we do not offer our clients a ready made or “Boiler
Plate” public relations campaign. We research the company so that
we get a better understanding of its products and services so that
we can properly develop a realistic, strategic and goal oriented
plan of action.
We customize
each public relations campaign to fit the needs of each client.
Our goal is
our client’s satisfaction and their realistic goals for each
campaign being met.
Crisis
Management:
For both
public and private companies there comes a time during the course of
business when there is a need for damage control, without good
crisis management representation, an event can cause irreparable
harm to a company. We are there for our clients for all their needs.
Contact
us to find out how we can be an asset to your public relations
endeavors, 888-463-9237 or info@namcnewswire.com
Click
here to find out more about our Press
Release Writing Service
What
is Public Relations?
The formal practice of
what today is called public relations is less than 100 years old. Yet
during its relatively brief history, public relations has been defined
in many widely differing ways. Not surprisingly, the earliest
definitions emphasized the roles of press agencies and publicity since
these were major elements from which modern public relations grew.
Later as public
relations was recognized and employed by more organizations, definitions
began to include:
-
the need for
research prior to initiating actions, careful planning and thorough
evaluation or measurement of results.
-
a continuing,
systematic process instead of a one-time or single activity.
-
multiple audiences
or publics.
-
its role as an
essential function of management.
-
public
participation, mediation, conciliation, arbitration and
accommodation as important tools.
-
the need, in most
instances, for long-term commitment.
Many of these
definitions were quite lengthy, so much so that they tended more to
describe what public relations does than what it is. In 1988, in an
attempt to solve this dilemma the governing body of the Public Relations
Society of America -its Assembly -formally adopted a definition of
public relations which has become most accepted and widely used:
"Public relations
helps an organization and its publics adapt mutually to each
other."
In this definition,
the essential functions of research, planning, communications dialogue
and evaluation are implied. Key words are "organization"
rather than the limiting implication of "company" or
"business", and "publics" which recognizes that all
organizations have multiple publics from which they must earn consent
and support. For more resources go to The
Public Relations Society of America
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