Hartville Group, Petshealthcareplan.com, Named Pet Insurance Sponsor For PetsIncredible Marketing Initiative

CANTON, OH, (NAMC) - Hartville Group, Inc. (OTCBB: HTVL), a provider of pet insurance, today announced it has agreed to participate in the PetsIncredible Shelter Helper Program as the exclusive pet insurance sponsor for as many as 750,000 interactive DVDs. Through this PetsIncredible program (www.PetsIncredible.com), new pet parents receive a high quality training DVD at the time of adoption from participating animal shelters nationwide.

Separately offered for dog and cat owners, these DVDs will offer simple and helpful tips for training and owning a pet and are designed to minimize the number of pets returned to these shelters by discouraged owners soon after adoption. The campaign will begin in December and run throughout calendar 2006.

The PetsIncredible Shelter Helper Program is provided through the participation of sponsors. Each of these sponsors has a commercial on the DVD promoting the merits of their product or service. Hartville will include a one to three minute commercial discussing the benefits of Petshealth Care Plan pet insurance and prompting viewers to sign up for a policy, as well as offering a free lifetime membership in a lost pets recovery service.

"The PetsIncredible Shelter Helper DVD Program offers the most cost efficient way to target new dog and cat owners," said J.J. Josetti, Director of Business Development with PetsIncredible. "Our sponsors products and services are delivered in an incredibly compelling and interactive format."

"This relationship resulted through our continued commitment to grow our premium revenue and expand our brand name through low-cost, targeted marketing initiatives," commented Hirsch Ribakow, chief operating officer of Hartville Group. "This DVD is ideal for new pet owners, who transition into a role with greater responsibility. Full of relevant, useful information, consumers will find these DVDs a value add and we believe they will be encouraged to inquire about our pet insurance policies, which can help minimize the risk of future unexpected veterinary expenses ultimately leading to healthier and happier pets."

Mr. Josetti continued, "Our goal for sponsorship is to have industry leaders in each area of pet ownership, including pet food, toys, and insurance, and we are pleased to have Hartville and Petshealthcareplan.com to help bring this important information to new pet owners across the country."

About PetsIncredible

The PetsIncredible mission is to enhance the relationship of families and their pets by providing simple and easy to use pet-friendly training techniques to address the most common behavior issues. PetsIncredible is the pet media group of Franklin Media Brands, LLC, an innovative leader in highly targeted, specialized video content. Franklin specializes in working with its advertising partners to deliver their marketing message in the most compelling and targeted way through multiple delivery channels including interactive broadband video and DVDs.

About Hartville Group, Inc.

Hartville Group, Inc. (Hartville Group) is a holding company whose wholly owned subsidiaries include Hartville Re Ltd. (Hartville) and Petsmarketing Insurance.com Agency, Inc. (the Agency). Hartville is a reinsurance company that is registered in the Cayman Islands, British West Indies. Hartville was formed to reinsure pet health insurance that is being marketed by the Agency. The Agency is primarily a marketing/administration company concentrating on the sale of its proprietary health insurance plans for domestic pets. Its business plan calls for introducing its product effectively and efficiently through a variety of distribution systems. The Company accepts applications, underwrites and issues policies.

Except for historical information, all other information in this news release consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected, anticipated or implied. The most significant of these uncertainties are described in the Company's Form 10-K, Form 8-K and Form 10-Q reports. The Company undertakes no obligation to update or revise any forward-looking statement.