J.C. Arens: Armin Broger Set to Join Levi Strauss

NEW YORK, NY (NAMC) - The CEO of the very popular jeans company 7 For All Mankind Europe, Armin Broger, has jumped ship and is headed to one of the oldest jean companies in the world, Levi Strauss & Co. At the end of February the seasoned brand manager and successful operational turnaround king in the jean buisiness, Broger will begin his tenure as President of Levi Strauss & Co's European division.

So Levi Strauss is pulling out all the stops as they look regain market share in the jean market, and Broger seems to potentially be a key to unlocking the revenue stream that Levi Strauss is looking for.

Here is a little about Broger from Levi Strauss: As CEO of 7 For All Mankind in Europe, Broger has spearheaded the international expansion of the California denim brand. Prior to joining 7 For All Mankind, he was the chief operating officer of Tommy Hilfiger Europe, Middle East and Africa for four years, where he repositioned the European business to better address the needs of consumers and helped grow its several divisions to more than €400 million. From 1998 to 2001, Broger was General Manager of Diesel worldwide. In that role, he and his team doubled the company’s revenues and led a successful turnaround of the U.S. subsidiary. He also helped create Diesel’s global business infrastructure, resulting in a multi-brand fashion conglomerate with distinctive retail concepts and licensing partnerships.

His previous experience includes The Walt Disney Company, advertising agency McCann Erickson and the consulting firm Bain & Company. He also serves on the Board of Lego A/S.

J.C. Arens
Business News Correspondent
NAMC Newswire
www.namcnewswire.com

NAMC Newswire Note: The 2007 "Wall Street to Main Street" Contest is underway and is only  available to subscribers. Keep in mind that all subscriptions are free, all that you need to do is go to www.namcnewswire.com/contest and add your email address, its simple, quick and FREE. You can win one of the many prizes being offered from an iPod, Zune to various gift cards from select retailers..

This article can be republished either online or in print as long as credit is given to the author and the NAMC Newswire.
 
Wall Street to Main Street is also one of the leading shows on StreetIQ , the leader in financial podcast: http://www.streetiq.com/dir/NAMC.shtml

Also be sure to listen to the "Wall Street to Main Street" radio show that is syndicated daily. Just visit the NAMC radio at www.namcnewswire.com/namcradio. 

U.S. Trade Delegations to China scheduled for 2007, Small and Mid Cap Public and Private U.S. Companies are the Focus of the trips: www.namcworldwide.com/conferences