Menu Content/Inhalt
Home arrow News arrow Latest arrow 8th Annual Multicultural Healthcare Market Development & Outreach
8th Annual Multicultural Healthcare Market Development & Outreach PDF Print E-mail
Saturday, 20 January 2007

8th Annual Multicultural Healthcare Market Development & Outreach

NEW YORK, NY, (NAMC) - ALM's Strategic Research Institute is pleased to announce the 8th Annual Multicultural Healthcare Development & Outreach conference scheduled to take place on March 19-20 at the Hyatt Regency Hotel, New Brunswick, NJ. Find out what is driving healthcare players to dive deeper into multicultural segment strategies to cultivate relationships with Latinos, Asian Americans, African Americans, Gay/Lesbian consumers, urban markets and other culturally diverse populations. This year's agenda shares very specific strategies and solutions that various key stakeholders can take away to build their multicultural development strategies. To get more information please visit www.srinstitute.com/M0707 or call Rupa Ranganathan at 212-967-0095 ext. 252.


SPEAKERS INCLUDE:

Thomas A LaVeist, Ph.D.
Director, Hopkins Center for Health Disparities Solutions
Johns Hopkins Bloomberg School of Public Health

Liliana Gil
Director of Marketing Sourcing
Hispanic Marketing Strategy Lead (Proyecto MAS2)
Johnson & Johnson Pharmaceutical Group

Virgil Simons
Founder and President
The Prostate Net
Bill Imada
Chairman
IW Group Inc.
OTHER FEATURED COMPANIES PRESENTING INCLUDE:

  • Millward Brown
  • Common Sense Advisory Inc.
  • Mindshare Interactive Campaigns
  • Alternative & Innovative Marketing (AIM)
  • SocialQuest Inc.
  • Impact Health
  • Campbell-Communications Inc.
WHO SHOULD ATTEND:

The conference is aimed at...

  • Brand teams in pharmaceutical and biotech firms who are looking to build their equity and value with these growing population groups and are finding new health engagement strategies using ethnic media, grassroots campaigns, promotions, advertising and PR, and physician marketing channels.
  • Senior executives responsible for multicultural marketing, segment marketing, diversity, public affairs, community relations, advertising, brand management, physician marketing strategies will benefit from this conference. Teams looking to expand their clinical trials bases to include multiethnic populations will also find very useful resources to tap into at this forum.
  • Public health policy makers and Healthcare Agencies seeking to build grassroots events and campaigns for health awareness, health literacy, multicultural seniors for Medicare or other diverse population groups to discuss state funded health programs, obesity risk awareness.
  • Health Plans, hospitals, health insurance and other types of providers who wish to educate, cultivate and invest in multicultural communities and populations.
  • Non-Profit groups who are looking to partner with pharmaceuticals and other health stakeholders to promote specific disease management, preventive health or other awareness programs, screenings and community based messages.
  • Multicultural media groups, service providers, direct marketers, advertising and public relations teams and related services.
  • Educational and teaching institutions who wish to expand their cultural competency programs, diversity training and multicultural health status research intelligence.
A SPECIAL THANKS TO OUR SPONSOR AND EXHIBITOR:

Verispan

 


For more information on conference agenda, sponsorship opportunities, and available discounts for group registrations, please contact: